Our Programs
The Reno Rodeo Foundation serves children and families across Northern Nevada through a set of focused programs designed to provide essential support, meaningful experiences, and opportunities for growth. Each program is rooted in community and built to meet real needs with care, consistency, and purpose.
Our programs are designed to support children during times of need, uncertainty, and transition, while creating opportunities for stability, growth, and a stronger future.
Denim Drive
The Denim Drive provides brand-new clothing, shoes, and essential items to children entering foster care across Northern Nevada — helping ensure they have what they need during a time of transition.
Through both community support and financial contributions, many children are able to participate in personalized shopping experiences with their caseworkers, giving them the opportunity to choose items that reflect their needs and restore a sense of dignity and normalcy.
Reading Rooms
Reading Rooms create safe, welcoming spaces within courthouses for children navigating difficult legal proceedings — offering a moment of calm in an otherwise overwhelming experience.
Children are invited to select a new book to take home, and many receive a ranch or farm-themed stuffed animal, providing comfort and a reminder that they are supported.
Rodeo Wish
The Rodeo Wish program provides personalized support to children facing serious medical, mental, or developmental challenges, with each experience tailored to the needs of the child and their family.
The program is designed to improve quality of life, remove barriers, and create meaningful moments of relief and joy during incredibly difficult circumstances.
Scholarships
Scholarships support students pursuing higher education, trade certifications, and career training programs — helping create pathways to independence, stability, and long-term success.
Scholarships are awarded to students across Northern Nevada who have demonstrated need, resilience, and a commitment to their future.
Make an Impact
Every program is made possible through the support of our community. Whether through donations, partnerships, or participation, your involvement helps ensure that children across Northern Nevada feel supported, valued, and never forgotten.